The worldwide blowback from Howard Schultz’s far left social engineering policies has not only had a negative effect on its stock value, it has resulted in boycotts against the coffee giant all around the world.
Seattle Times On April 2, 63-year-old CEO Howard Schultz is stepping down from his second stint at the helm of the company he built into a global empire. The first time he left, an overexpanding Starbucks crashed into a sharp recession, and he returned to put the company back on the rails. Now he is leaving as the stock is declining again.
This time, he leaves the CEO position as questions again loom about Starbucks’ growth prospects — and about his own future as an advocate for social causes and, perhaps, a political candidate.
Starbucks CEO Howard Schultz decided to ‘take a stand’ in defiance of Trump’s anti-Muslim immigration executive order and penned a message to the world vowing, among other things, to hire 10,000 refugees over the next 5 years and “build bridges, not walls.”
Adding insult to injury, the coffee giant is also offering free legal advice to employees and their families who are illegal aliens, according to CNNMoney.
ZeroHedge Within a few weeks, Schultz quickly found out the hard way that while most adult-aged Americans can agree that they like coffee, roughly 50% disagree with his leftist political opinions. Which, according to Yahoo Finance, has sent the company’s “brand perception” into a downward spiral since January 29th.
Starbucks consumer perception levels have fallen by two-thirds since late January, according to YouGov BrandIndex.
The perception tracker measures if respondents have “heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative.” In Starbucks’ case, perception is still overall positive, but significantly lower than it was prior to CEO Howard Schultz published a public letter outlining the company’s plans to give refugees jobs.
Among his customer-alienating statements were:
• A pledge to hire 10,000 (Muslim) refugees worldwide over the next five years, even if they are illegal aliens, instead of hiring citizens who need jobs, drew calls for a boycott
• Telling customers if they support Donald Trump or don’t support gay marriage, he doesn’t want their money
• His decision to pull Starbucks out of Israel because of pressure from pro-Palestinian/Hamas supporters
• Taking on the gun debate, with Schultz running ads asking people not to openly carry firearms into its stores in response to open-carry supporters holding “Starbucks Appreciation Days” in which they would show up in stores with their guns
• Encouraging baristas to hold conversations on racism with customers, have fizzled into awkwardness or sparked anger. As noted back in March 2015, the Company was forced to abandon its “Race Together” campaign that was intended “to be a catalyst for a larger conversation on race” relations in the U.S. but really just served to piss off a bunch of anxious people eager to grab their cup of coffee and be on their way.
New Observer In Spain, citizens protesting Starbucks decision to hire 10,000 refugees plastered the windows of every Starbucks branch in Madrid with stickers that said “Starburka Refugees.”
The protest action, carried out by Spanish nationalist activists Hogar Social Madrid (HSM), saw activists print up ultra-sticky full size stickers to replace existing store signage, made up in imitation of the Starbucks logo, and plaster the company’s branches throughout the city overnight.
A statement released by HSM on their Facebook page said that the action had been carried out to “protest the recruitment by the Starbucks chain of 10,000 refugees, while in Spain, unemployment is over 20 percent.”